Marketing is a rapidly changing sphere where you have to be alert and productive at all times. However, it is very difficult to do everything at once, like many marketing specialists have to do. Luckily, you can have an AI Assistant at hand. In this post we're bringing you 27 Microsoft Word prompts from Microsoft 365 Copilot that will facilitate your work experience and help you when you're out of creative ideas for your marketing projects. 

Let's jump right into the prompts that Microsoft 365 Copilot offers:

1. Summarize an annual report

Generate an executive summary of our company's annual report

To be clear
Open the annual report and ask Copilot to summarize the document.

2. Create an award announcement

Create a tweet about the Just 100 award we recently won.

To be clear
Edit the prompt to include the name of an award or recognition your company received.

3. Write a customer success story

Write a customer success story in first-person from the review submissions compiled in this document. Include information such as the reasons the customer is happy and what product/service they used.

Experiment
Ask Copilot to compile different customer content from the submissions, based on your use case.

4. Disrupt a press narrative

Based on the content of this press-statement file, what would you recommend I say if I wanted to disrupt the argument?

5. Create a knowledge base portal

Create a list of articles and documents for employees. Include information about marketing, social media strategy, communications, and link to the company mission statement.

Take it to the next level
Organize the list into sections for product launches, ongoing customer connections, and press content.

6. Create an interview-style FAQ

What do you think reporters will take away from this conversation? Use the transcript in this document as a base document to create an interview-style frequently-asked-questions list.

7. Prepare for a press interview

Draft a list of press interview questions about our product launch. What are the top three questions someone unfamiliar with our product would ask?

Take it to the next level
Include details about your product or service to get more specific results.

8. Create a press release

Draft a press release about the new partnership with Contoso and what it means to shareholders

To be clear
Include your own details to make the email specific to your needs.

9. Rehearse a spokesperson's Q and A

Pretend you are a tech reporter. What are the top five questions you would ask me if presented with the information in this document?

More to try
Provide talking points and answers for me to rehearse.

10. Brainstorm cross-channel content

Brainstorm marketing content ideas about Contoso Electronics that can be repurposed across channels (blog, social media, email). Include benefits, key features, and competitor analysis.

To be clear
Change the company name to your company and edit the details you'd like to include for a customized response.

11. Comparison with competitors

Conduct a feature-by-feature comparison between Contoso Citrus and competitors’ offerings. Highlight differences and similarities, paying special attention to features valued by decision makers.

To be clear
Substitute you or your competitor's products for Contoso Citrus and paste this prompt into the Copilot compose field.

More to try
Choose two product offerings to compare in more detail.

12. Craft press release

Craft a compelling press release about the new partnership with our company influencers.

Take it to the next level
Add influencer names and details to the prompt to get a more thorough press release.

13. Design a creative brief

Design a creative brief that highlights the primary goal, target audience, and content focus for an internal studio or agency. Begin with a high-level summary of the content objective. Include a bulleted section detailing the desired outcomes.

To be clear
Add your company's in-house or partner studio or agency name to the prompt for a more honed response.

14. Extract competitive differentiators

Extract and summarize the competitive differentiators mentioned in this messaging and positioning framework. Evaluate their effectiveness against a competitor from the perspective of our target audience segments.
To be clear
Open your company's messaging and positioning framework documents in Word and paste this prompt into the Copilot compose field.

15. Monitor competitor strategies

List current known competitors in luxury automobiles. Document the key strategies of each competitor, focusing on their product positioning, marketing tactics, sales approach, and any recent strategic pivots.

To be clear
Replace the term "luxury automobiles" with your product's market space and paste this prompt into the Copilot compose field.

16. Summarize decision-maker info

Identify and list the key value propositions for Contoso Citrus as outlined in this messaging and positioning framework. List how these propositions address the specific needs of decision makers for the organization.
To be clear
Replace "Contoso Citrus" with your product or service to get a more tailored response.

17. Tailor targeted campaigns

Identify characteristics of the consumer audience for Contoso Electronics. Include demographics, psychographics, job roles, and industries. Use web resources to gather up-to-date insights on industry or audience trends and preferences.

To be clear
Include your company's name instead of Contoso Electronics and paste this prompt into the Copilot compose field.

18. Prepare an advertising brief

Prepare a brief that outlines the advertising strategy in this marketing plan file. Include sections on target market, pricing, tone, imagery, and taglines for [product].

19. Oversee content strategy

Based on this product-plan file, create a content strategy for social media, videos, press releases, blog posts, ad copy, presentations, packaging, and promotional materials for this product, [product]

More to try
Create a plan with dates and deadlines for when to release this supporting content.

20. Create an FAQ document

Based on this Marketing file, generate an FAQ document for Contoso Travel. Include questions for current customers as well as people considering the product.

To be clear
Replace the term "Contoso Travel" with the name of your product or service.

More to try
Consider questions from different customer segments and make the FAQs wide-ranging.

21. Write a go-to-market strategy

Create a core value proposition about Contoso Travel for all markets from the content in this document. Explain the problems it solves and the needs it fulfills differently or better than the competition.

To be clear
Replace the term "Contoso Travel" with the name of your product or service.

More to try
Tailor this proposition to reflect cultural and regional nuances where necessary.

22. Compile industry trends

Research industry trends on and provide the top insights about [industry].

More to try
Include a comparative chart highlighting various industries with ours.

23. Test messaging clarity

Given our target audience of decision makers, does the messaging of this Marketing document clearly articulate the core value proposition of Contoso Travel? How does the message address the specific needs or challenges faced by this audience?
Experiment
Provide examples of how the message could be more directly aligned with audience priorities.

24. Create a messaging framework

Create a messaging and positioning framework for Contoso Travel using the info in this Marketing document. List the demographic, psychographic, and behavioral characteristics of people intended to use the product. Describe how it solves a problem or fulfills a need.

To be clear
Replace the term "Contoso Travel" with the name of your product or service.

More to try
List what makes the product unique in the market. Summarize the value proposition, focusing on what sets it apart from competitors. How does it provide superior value or a unique solution to the target audience?

25. Create a product narrative

Based on this document, create a compelling narrative that highlights Contoso Travel's value for both the company and the customer. Align the narrative with market trends and customer needs to shape the product's positioning.
To be clear
Replace the term "Contoso Travel" with the name of your product or service.

26. Prepare a spokesperson's brief

Create a briefing document that will help readers have deep understanding of Contoso Travel. Summarize key features, benefits, and the specific problems it solves for [target audience]

To be clear
Replace the term "Contoso Travel" with the name of your product or service.

More to try
Highlight how it stands out from competitors.

27. Create a value proposition

Using the content in this Marketing document, create a value proposition for Contoso Travel to share with external audiences.

To be clear
Replace the term "Contoso Travel" with the name of your product or service.

Conclusion

By the end of the list, you might have noticed, that you can go for any sort of word document with the guides from Microsoft 365 Copilot. It is like having a personal assistant right inside your files. Give your efficiency a boost while taking time to focus on more relevant tasks. 

You can find more useful tips and tricks for Microsoft 365 Copilot here https://copilot.cloud.microsoft/en-us/prompts/all